Digital Marketing for Caterers

Cooking with spices

Cooking up catering success online

No matter how good your food looks and tastes, people won’t order it if they’ve not heard about your brand. That’s where digital marketing comes in for caterers.

It’s vital if you want to attract new clients, fill more events and stand out in an incredibly competitive food and events market. But that can be tricky for many caterers.

Limited time, small teams and a focus on running day-to-day operations often mean there’s little capacity to manage your online presence effectively.

Pioneer Digital serves up the perfect solution...

Our digital marketing services for caterers

Working like a sous chef for your team, we’ll cook up a strong digital presence to help you attract new clients, build trust among your target audience and connect with potential customers.

Here’s how we can help you…

  • Identifying potential search terms for your catering niches and helping you rank for them.

  • Creating informative guides, engaging case studies and even enticing recipes for potential customers.

  • Building trust and driving engagement with a strong, consistent presence across platforms.

  • Engaging new followers to convert them into customers and nurturing existing ones to encourage repeat bookings.

Ready to get started?

Get a Quote

Success Story

SEO & Copywriting for Gwafuvegan

The challenge.

Gwafuvegan is a vegan catering company in Manchester, available for a wide range of functions includings weddings, corporate gatherings and community events.

Having just launched their catering services in the past few years, they were struggling to gain traction and attract enough clients to fill their calendar.

The solution.

We recommended an overhaul of the site’s current homepage to target the phrase “vegan catering in Manchester”. This involved writing search-engine-optimised copy as well as building a new, simple homepage using the existing Squarespace platform.

This was paired with ongoing monthly blog posts to build out a content silo around vegan catering. The aim was to show Gwafuvegan’s authority and expertise in their niche, for both readers and search engines. All blog posts included strategic backlinks to the homepage to continually strengthen it for relevant keyphrases.

The results.

Gwafuvegan ranks on Google’s first page for “vegan catering in Manchester” and related phrases.

They have reported a significant and consistent rise in catering enquiries through their website, allowing them to focus on the preferred area of their business.

Above all, it’s created a steadier stream of enquiries, gigs and income for the team at Gwafuvegan.

“We really didn’t know where to start before working with Pioneer Digital. With a few simple steps, they got our site ranking on Google, which made a real difference to the business and how we’ve grown since”

— Ngwafu Tansie, Founder and Chef at Gwafuvegan

Let’s plate up a marketing plan that works

Whether you want to attract more clients through Google, showcase your catering services on social media or aren’t sure what the next best approach is, Pioneer Digital is here to serve up success.

Tell us about your catering business, and we’ll get back to you with tailored recommendations and a no-obligation quote.

Catering digital marketing FAQs

  • Digital marketing can help you attract new clients, fill more events and build stronger relationships with existing customers. By maintaining a consistent online presence through your website, social media and email campaigns, you can reach more people, showcase your catering services and compete more effectively with larger catering companies.

  • For catering businesses, the most effective digital marketing channels are those that showcase your food, tell your story and make it easy for clients to book your services. Some of the best options include:

    • Social media marketing: Platforms like Instagram, Facebook and TikTok are perfect for sharing mouth-watering photos, videos and behind-the-scenes content to attract new clients.

    • Content marketing: Blog posts, guides and recipes can position you as an expert and improve your visibility on search engines.

    • Email marketing: Keep past and potential clients updated with seasonal menus, special offers and event announcements.

    • Search engine optimisation (SEO): Optimising your website for terms like “wedding catering near me” or “corporate catering in [city]” helps you appear in local searches when people are actively looking for your services.

  • This depends on the marketing method. SEO techniques like targeted landing pages can have an instant impact, while social media is more about small gains and building trust.

  • Both in-house and outsourced digital marketing have their benefits. That’s why many caterers use a mix of the two. Your team knows your food, style and clients best, but may be limited by time, resources or specialised marketing expertise. Partnering with a dedicated agency like Pioneer Digital brings experience, fresh ideas and scalable support. Above all, marketing actually gets done instead of getting lost in a busy schedule.